Pando Populus: Where big ideas come down to earth

Brand Identity

May 16

CLIENT
Pando Populus

ROLE
Brand Identity, Logo Design

TEAM
John Bielenberg - creative direction
Work done at Future Partners

Challenge
Pando Populus is a non-profit, bringing together voices from different fields to help realize a more sustainable relationship with the environment. They are focused on big and bold ideas, and motivated by the interconnectedness of things.

Solution
Understanding the importance of cross-collaboration, I created a brand identity rooted in this interconnectedness. The brand identity is an abstraction of an aspen grove (the pando colony), one of the oldest living organisms and a point of inspiration to the founders of the organization. The five abstracted trees symbolize different thoughts, coming together. The logo can be used as a framing device, shifting focus to different schools of thoughts. Below, you’ll find brand applications, conference promotions, and products.