My task was to get users to connect their social media accounts to their Epix account.
For the user, the benefit is simple: by connecting social media accounts to your profile, your login becomes quicker and more secure. For Epix, linking accounts allows for better identifying our customers, providing data on their behavior and demographics.
These benefits made it very important to introduce this feature across all devices. For this reason, we launched this feature on desktop, tablet, and mobile concurrently. We also had to design a way that users could manage their connected social media accounts, so an additional widget was added to the profile page across all devices.